laurent

Patou

Step into a world where elegance knows no bounds – welcome to Patou. With roots dating back to the visionary Jean Patou in the 1910s, the maison is a testament to the artistry of fashion and the pursuit of enduring style.

Guillaume Henry, the young designer who relaunched Carven a decade ago, is following in the footsteps of famous designers such as Karl Lagerfeld, Jean-Paul Gaultier and Christian Lacroix as Patou’s lead designer.

At the heart of the Patou aesthetic lies a perfect blend of classic sophistication and contemporary flair. Each creation is a masterpiece, meticulously crafted to embody the essence of the modern, confident, and empowered individual. Patou’s designs transcend trends, offering a timeless allure that captivates the discerning fashion enthusiast.

www.patou.com

Erdem

Erdem is a distinguished London-based fashion brand renowned for its exquisite craftsmanship and romantic aesthetic. Established by designer Erdem Moralioglu, the brand seamlessly blends classic elegance with a modern sensibility, creating timeless pieces that resonate with sophistication. Erdem’s collections are characterized by intricate floral patterns, meticulous attention to detail, and a harmonious fusion of bold colors and delicate fabrics.

With a strong emphasis on femininity, Erdem captures the essence of modern romance, offering a range of beautifully tailored dresses, separates, and outerwear. Each creation reflects a perfect marriage of traditional craftsmanship and contemporary design, making Erdem a go-to choice for those seeking refined and effortlessly chic fashion.

www.erdem.com

Barbara Bui

Feminine, Masculine. BB’s classic and elegant twist on a man’s basic wardrobe.

BB’s signature pieces consist of Masculine/Feminine essentials, executed in a number of different fabrics that parallel the basics of a man’s closet: by feminizing these classic items, BB makes a woman’s wardrobe as easily elegant and intelligently edited as that of a man’s.

These iconic elements streamline a women’s wardrobe to its most flattering and crucial essentials. They are appropriate for women of every age and can be styled in a myriad of different ways to reflect a woman’s own personality.

www.barbarabui.com

Vanessa Bruno

Vanessa Bruno, the Parisian par excellence, likes claiming a dual influence.  Raised by a Danish mother and a French father, she never stops making the synthesis between various worlds which interweave throughout the collections. She pursues the muse of an independent and urban woman, anchored in modernity but also a dreamer, connected to the legacy of the sixties and the seventies. She effortlessly blends “lifestyle” cuts with “couture” details infusing her bohemian folk spirit with the electrical influences of punk.

In 1996, she started her eponymous brand with the desire to break away from everyday life and to give every woman this modern evolutionary wardrobe. Her life and her work merge as she surrounds herself with friends and family. Lune, her daughter, is also the name given to one of the “it bag” of the brand.
 In 1998, she opens her first store in the left bank of Paris and launched the same year the “Cabas”.  With some sequins on a cotton canvas, she revisited an object of the everyday life and made it iconic, it became an international best-seller.
The brand is now present in more than 300 points of sale in the world. Her vision of fashion as her lifestyle never ceases to attract a wider public. This timeless style with sophisticated details and singular colors brings more soul to the world of tomorrow.

www.vanessabruno.com

MSGM

It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.

By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether. Since its first collection, the Spring Summer 2010.

www.msgm.it

Iro

Launched by brothers and music industry veterans Laurent and Arik Bitton in 2004, IRO perfectly combines the cool effortlessness of street style with a quintessentially Parisian spirit. Always inspired by their playlist, the brothers Bitton are known for their fresh but feminine approach to classic pieces.

www.iroparis.com

DMN Paris

Elevate your style with DMN, the exquisite fashion brand crafted by the dynamic siblings Joanna and Pascal YEFET. Born from the vibrant cultures of London and Paris, DMN seamlessly blends the timeless elegance of Parisian savoir-faire with the sartorial charm of British tailoring, resulting in an unparalleled aesthetic.

At DMN, the mission is to curate a wardrobe that effortlessly transitions from dawn to dusk for the modern woman. Meticulously crafted pieces boast luxurious fabrics and intricate embellishments, designed to accompany every step with grace and sophistication.

From statement pieces that make heads turn to timeless classics that stand the test of time, DMN offers something for every discerning fashionista. The fusion of Parisian refinement and British tailoring opens up a world of possibilities, allowing women to express their individuality with confidence and flair.

www.dmn.paris

 

Erika Cavallini

The “ERIKA CAVALLINI” brand was born in 2009 by a fruitful intuition: keeping the artisanality and attention to detail of a niche product while adopting a well-defined development strategy, proposing Italian style and tailoring as added values. The label has a strong autobiographical spirit, which comes from Erika Cavallini’s passion for fashion as a language and as well as for collections inspired by an emotional and private past. “Made in Italy” is the founding value, expressed through a keen selection of fabrics and an accurate attention to details. The taste for craftsmanship gives a contemporary romantic touch to the collections. Quickly, the formula caught the interest of buyers and media, worldwide. The brand nowadays is sold in the best boutiques across the world’s capitals: Milan, Tokyo, Moscow, Hong Kong, Madrid, Seoul, London, Copenhagen, Shanghai.

www.erikacavallini.com

Laurence Bras

Depuis toujours la créatrice Laurence Bras nous transmet des émotions et des valeurs. Comme un certain sens du style qui s’est construit sur des souvenirs d’enfance : l’odeur de la tarte de sa grand-mère, des robes fluides et aériennes, le manteau de fourrure de sa tante…

Les silhouettes sont désirables, à l’allure décomplexée, toujours. On aime le confort des pantalons « pyjamas », une chemise d’homme fluide et oversize à glisser dans un pantalon à taille haute. Des robes de plage en broderie, façon lingerie.

Une approche sensible qu’elle déroule à travers des collections taillées pour nos quotidiens de Femmes actives, « cool », exigeantes.

L’idée de Laurence Bras ? Offrir un vestiaire idéal à la Femme, pour la Femme. Twisté d’élégance et de simplicité, qui colle à la peau, qui nous accompagne chaque jour, comme l’odeur douce d’un parfum.

La collection est en partie fabriquée en Inde, pays de coeur de la créatrice. On retrouve des robes en dentelles ou ornées de broderies, de chemises légères aux imprimés subtils, tissées à la main, en popeline craquelée.

www.laurencebras.com