laurent

Barbara Bui

Feminine, Masculine. BB’s classic and elegant twist on a man’s basic wardrobe.

BB’s signature pieces consist of Masculine/Feminine essentials, executed in a number of different fabrics that parallel the basics of a man’s closet: by feminizing these classic items, BB makes a woman’s wardrobe as easily elegant and intelligently edited as that of a man’s.

These iconic elements streamline a women’s wardrobe to its most flattering and crucial essentials. They are appropriate for women of every age and can be styled in a myriad of different ways to reflect a woman’s own personality.

www.barbarabui.com

Etudes

Études is a Paris-based brand that expresses itself through various types of media—ranging from men’s and women’s fashion, all the way over to book publishing. By occasioning collaborations between talents from diverse, artistic backgrounds, Études enacts both as a driving force and reflection of the contemporary landscape. Its vision is the result of an ever-evolving union between cultures, methods and references.

www.etudes-studio.com

IRO

IRO is a ready to wear collection for both men and women. The brand aesthetic is chic yet casual with an edgy, rock spirit. The collection is focused on the quality of materials, utilizing textures and details that make each piece very special.

Originally a women’s line, IRO expanded to include menswear in 2010. The IRO men’s collection delivers all the essentials; jeans, leather jackets, suits and shirts. The brand has established itself among active men, transitioning easily from day to night. The collection speaks to the modern man looking for novelty and identity within their clothing options.

www.iroparis.com

MSGM

Strong ability in captivating trends and a young and motivated team are the winning cards of MSGM whose first moves began in a particular moment in history.

It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.

By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether.

Since its first collection, the Spring Summer 2010, MSGM strikes the press the buyers and the public with a great success. “Vogue talents” appoints the brand as one of the best emerging collections and it is finalist to the “Who’s on next” contest edition for new fashion talents. The best Italian and international boutiques invest in the brand: Antonia in Milan, Eleonora and Gente in Rome, Base Blu in Varese and Luisa Via Roma in Florence. More over Matches and Browns in London, Lane Crawford in Asia, alongside with Joyce in Hong Kong and Harvey Nichols. And this is only the beginning. Today and in such a short time MSGM collections are distributed in over 280 stores in Italy and abroad. To name a few: Harvey Nichols – London, Istanbul, Dubai, Joseph and Matches – London, 10 Corso Como – Seoul, Spiga 2 and Antonia – Milan, Luisa Via Roma – Florence, Folli Follie – Brescia, Mantua, Verona, Tessabit – Como, Eleonora and White Gallery – Rome.

www.msgm.it

120% Lino

A Jacket and a Dream : An Italian stylist finds inspiration in an exquisite linen jacket at Camden Market.

London, 1983

While wandering through Camden Market’s dusty stalls, Alberto Peretto discovered an exquisite linen jacket, evoking the unforgettable outfit worn by Fitzcarraldo in Werner Herzog’s film.

Holding the elegantly crumpled fabric in his hands, a dream took shape in the heart of the young stylist from Bologna…

A yearning for a more authentic past, when timeless, well-tailored garments were stitched from sustainable, naturally-luxurious fabrics.

Out of this desire to recapture the soul of natural luxury, 120% Lino was born.

www.120percento.com

Dsquared2 Underwear Men

Dsquared2 has inked a three-year licensing agreement with Italian manufacturer ISA for the production and distribution of its men’s and women’s underwear and swimwear lines. The first results of the collaboration will be unveiled in January during Milan men’s fashion week, where Dsquared2 will preview the first pieces produced by silk specialist ISA.

“We decided to collaborate with ISA because it’s a great firm that we have always respected and appreciated,” said Dan Caten. “We are certain that this partnership will bring great results.” “We are [pleased] that Dsquared2 has chosen us for their new license and given us the opportunity to partner with two of the most vivacious and creative designers worldwide,” said ISA chief executive officer Christian Thirty. “With our development and production expertise, and Dean and Dan Caten’s creative talent, we are confident that we will be able to attract many clients around the world.”

MSGM

It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.

By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether. Since its first collection, the Spring Summer 2010.

www.msgm.it

MSGM

It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.

By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether. Since its first collection, the Spring Summer 2010.

www.msgm.it

Dries van Noten

DRIES VAN NOTEN HAS MAINTAINED HIS INDEPENDENT SPIRIT THROUGH TO THE EYEWEAR COLLABORATION COLLECTION. DERIVING INSPIRATION FROM OUTSIDE THE FASHION LANDSCAPE, THE EYEWEAR COLLECTION ENGAGES ARTISTIC PRINT DISCIPLINES AND FUTURISTIC SHAPES AND FITS. HIS SIGNATURE IS OFTEN ‘PENNED’ WITH JOYOUS COLOUR AND VIBRANT PRINTS SEEMINGLY APPLIED AS IF WITH A PAINTBRUSH. “I WILL CONTINUE TO DRAW INSPIRATION FROM OTHER CULTURES AND HISTORY, THEIR RITES AND TRADITIONS, BUT INCORPORATE THEM IN A CONTEMPORARY WAY” — DRIES VAN NOTEN

eu.lindafarrow.com

Linda Farrow

Established in 1970, the LINDA FARROW brand of luxury eyewear rose quickly to acclaim. Originally a fashion designer herself, Linda was one of the first to treat sunglasses as fashion, her finger always on the pulse of the times. A tireless experimenter, Farrow pioneered many of the shapes and styles that remain au courant today. Her pioneering use of shape helped move eyewear into high-fashion territory, with avant-garde styles favoured by stars like Yoko Ono and working with brands such as Dior, Yves Saint Laurent, Balenciaga and Sonia Rykiel.

www.lindafarrow.com