laurent

Barbara Bui

Feminine, Masculine. BB’s classic and elegant twist on a man’s basic wardrobe.

BB’s signature pieces consist of Masculine/Feminine essentials, executed in a number of different fabrics that parallel the basics of a man’s closet: by feminizing these classic items, BB makes a woman’s wardrobe as easily elegant and intelligently edited as that of a man’s.

These iconic elements streamline a women’s wardrobe to its most flattering and crucial essentials. They are appropriate for women of every age and can be styled in a myriad of different ways to reflect a woman’s own personality.

www.barbarabui.com

Vanessa Bruno

Vanessa Bruno, the Parisian par excellence, likes claiming a dual influence.  Raised by a Danish mother and a French father, she never stops making the synthesis between various worlds which interweave throughout the collections. She pursues the muse of an independent and urban woman, anchored in modernity but also a dreamer, connected to the legacy of the sixties and the seventies. She effortlessly blends “lifestyle” cuts with “couture” details infusing her bohemian folk spirit with the electrical influences of punk.

In 1996, she started her eponymous brand with the desire to break away from everyday life and to give every woman this modern evolutionary wardrobe. Her life and her work merge as she surrounds herself with friends and family. Lune, her daughter, is also the name given to one of the “it bag” of the brand.
 In 1998, she opens her first store in the left bank of Paris and launched the same year the “Cabas”.  With some sequins on a cotton canvas, she revisited an object of the everyday life and made it iconic, it became an international best-seller.
The brand is now present in more than 300 points of sale in the world. Her vision of fashion as her lifestyle never ceases to attract a wider public. This timeless style with sophisticated details and singular colors brings more soul to the world of tomorrow.

www.vanessabruno.com

MSGM

It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.

By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether. Since its first collection, the Spring Summer 2010.

www.msgm.it

Iro

Launched by brothers and music industry veterans Laurent and Arik Bitton in 2004, IRO perfectly combines the cool effortlessness of street style with a quintessentially Parisian spirit. Always inspired by their playlist, the brothers Bitton are known for their fresh but feminine approach to classic pieces.

www.iroparis.com

Erika Cavallini

The “ERIKA CAVALLINI” brand was born in 2009 by a fruitful intuition: keeping the artisanality and attention to detail of a niche product while adopting a well-defined development strategy, proposing Italian style and tailoring as added values. The label has a strong autobiographical spirit, which comes from Erika Cavallini’s passion for fashion as a language and as well as for collections inspired by an emotional and private past. “Made in Italy” is the founding value, expressed through a keen selection of fabrics and an accurate attention to details. The taste for craftsmanship gives a contemporary romantic touch to the collections. Quickly, the formula caught the interest of buyers and media, worldwide. The brand nowadays is sold in the best boutiques across the world’s capitals: Milan, Tokyo, Moscow, Hong Kong, Madrid, Seoul, London, Copenhagen, Shanghai.

www.erikacavallini.com

Laurence Bras

Depuis toujours la créatrice Laurence Bras nous transmet des émotions et des valeurs. Comme un certain sens du style qui s’est construit sur des souvenirs d’enfance : l’odeur de la tarte de sa grand-mère, des robes fluides et aériennes, le manteau de fourrure de sa tante…

Les silhouettes sont désirables, à l’allure décomplexée, toujours. On aime le confort des pantalons « pyjamas », une chemise d’homme fluide et oversize à glisser dans un pantalon à taille haute. Des robes de plage en broderie, façon lingerie.

Une approche sensible qu’elle déroule à travers des collections taillées pour nos quotidiens de Femmes actives, « cool », exigeantes.

L’idée de Laurence Bras ? Offrir un vestiaire idéal à la Femme, pour la Femme. Twisté d’élégance et de simplicité, qui colle à la peau, qui nous accompagne chaque jour, comme l’odeur douce d’un parfum.

La collection est en partie fabriquée en Inde, pays de coeur de la créatrice. On retrouve des robes en dentelles ou ornées de broderies, de chemises légères aux imprimés subtils, tissées à la main, en popeline craquelée.

www.laurencebras.com

Mii

Mii is a duo. Lucie and Bapan. Yin and Yang.

At first, everything set us apart: 3,500 miles, our countries, cultures, languages, social backgrounds, and our radically different personalities.

Yet we met at the Paris School of Decorative Arts where we both studied textile design, and, as a result of this unlikely encounter and the love that was born from it, we created Mii.

In 2009, we travelled to India where we met craftsmen who talked of their economic problems … And that is when the idea of moving to another region or even another country, away from our families, started to take shape. We believed strongly in the value of hand-made, local products, and we wanted to change the world — we still do!

So we gave the project everything we had: our minds, our hearts, and our 2×2 hands.

Mii is for Made In India! and we are totally committed to defending and promoting the country’s unique, ancestral and endangered know-how.

www.miicollection.com

Tela9

Creative Director, Federica Mora, is the woman behind the brand Tela9. Currently based in Verona, she had been working into product merchandising of international brands such as Max Mara, Cerruti and Dolce&Gabbana. Max Mara and Cerruti, precisely, influenced her tailoring background. In 2009 she founded Tela9 aiming to express a contemporary look trough a constant balance between classic cuts and contemporary shapes, always with a clean and minimal approach.

www.tela9.com

Kujten

Kujten is the expression of Carole Benaroya and Stéphanie Eriksson’s long-standing friendship, one that started when they were teens. Throughout their years in middle and secondary school, Carole and Stéphanie discovered they were both passionate about fashion. From her financial background, Carole felt the urge to add some passion to her professional life in 2012, and immediately turned to her friend Stéphanie. Attentive to details and to the world’s beauty, Stéphanie is steeped in the fashion industry. She draws her expertise in knitwear and cashmere from working in Joseph’s Parisian styling department, an English fashion house that is renowned for its knitwear. Kujten arose from their love for an exceptional material: cashmere. Their ambition to start their own cashmere brand was confirmed following a first trip to Mongolia, where they fell in love with the blue-sky country.

www.kujten.com